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As every barrier to the constraint of individualism is removed – as ‘I’ and ‘my’ appear in the names of more and more software applications and IT products – nevertheless today’s rampant mimeticism ensures that ‘I’ and ‘my’ become less and less differentiated from ‘you’ and ‘yours’…We crave differentiation, and deprived of it we blame the failing institutions that once might have delivered it.
