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Image of the quote is loading... SaveSave The advertising industry's prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based on just the opposite. - Quote by Noam Chomsky

The advertising industry’s prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based on just the opposite.

Noam Chomsky
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The new crimes that the US and Israel were committing in Gaza as 2009 opened do not fit easily into any standard category—except for the category of familiarity.
Noam Chomsky
In many respects, the United States is a great country. Freedom of speech is protected more than in any other country. It is also a very free society. In America, the professor talks to the mechanic. They are in the same category.
Noam Chomsky
In the case of Tunisia, it was indeed this single act that sparked what had been long-standing active protest movements and moved them forward. But that's not so unusual. Let's look at our own history. Take the civil rights movement. There had been plenty of concern and activism about violent repression of blacks in the South, and it took a couple of students sitting in at a lunch counter to really set it off. Small acts can make a big difference when there is a background of concern, understanding, and preliminary activism.
Noam Chomsky
If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.
Noam Chomsky
Modern industrial civilisation has developed within a certain system of convenient myths. The driving force of modern industrial civilisation has been individual material gain, which is accepted as legitimate, even praiseworthy, on the grounds that private vices yield public benefits in the classic formulation.Now, it's long been understood very well that a society that is based on this principle will destroy itself in time. It can only persist with whatever suffering and injustice it entails as long as it's possible to pretend that the destructive forces that humans create are limited: that the World is an infinite resource, and that the World is an infinite garbage-can. At this stage of History, either one of two things is possible: either the general population will take control of its own destiny and will concern itself with community-interests, guided by values of solidarity and sympathy and concern for others; or, alternatively, there will be no destiny for anyone to control.As long as some specialised class is in a position of authority, it is going to set policy in the special interests that it serves. But the conditions of survival, let alone justice, require rational social planning in the interests of the community as a whole and, by now, that means the Global Community. The question is whether privileged élites should dominate mass-communication, and should use this power as they tell us they must, namely, to impose necessary illusions, manipulate and deceive the stupid majority, and remove them from the public arena. The question, in brief, is whether Democracy and Freedom are values to be preserved or threats to be avoided. In this possibly-terminal phase of human existence, Democracy and Freedom are more than values to be treasured, they may well be essential to survival.
Noam Chomsky
If we do not believe in freedom of expression for people we despise, we do not believe in it at all.
Noam Chomsky
Of course all such conclusions about appropriate actions against the rich and powerful are based on a fundamental flaw: This is us, and that is them. This crucial principle, deeply embedded in Western culture, suffices to undermine even the most precise analogy and the most impeccable reasoning.
Noam Chomsky
When I was in high school I asked myself at one point: "Why do I care if my high school's team wins the football game? I don't know anybody on the team, they have nothing to do with me... why am I here and applaud? It does not make any sense." But the point is, it does make sense: It's a way of building up irrational attitudes of submission to authority and group cohesion behind leadership elements. In fact it's training in irrational jingoism. That's also a feature of competitive sports.
Noam Chomsky
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