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Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles…In a stunning move, an entire replacement culture was developed by naming a ‘problem’ where it had scarcely existed before, centering it on the women’s natural state, and elevating it to the existential female dilemma…The number of diet-related articles rose 70 percent from 1968 to 1972…The lucrative ‘transfer of guilt’ was resurrected just in time.
