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Despite its revolutionary promises, Facebook can turn our everyday lives into that wedding we have all heard about: the one where the bride chooses her prettiest friends, not her best friends, to be bridesmaids. It can feel like a popularity contest where being Liked is what matters, being the best is the only respectable option, how our partners look is more important than how they act, the race to get married is on, and we have to be clever all the time. It can be just another place, not to be, but to seem.
