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We need to move from comparative advantage to perpetual advantage…

Max McKeown
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Brilliant strategy is the best route to desirable ends with available means.
Max McKeown
Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.
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Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.
Max McKeown
Adaptability is about the powerful difference between adapting to cope and adapting to win.
Max McKeown
A great strategy meeting is a meeting of minds.
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Strategy is not really a solo sport – even if you’re the CEO.
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Following the rules of your industry will only get you so far.
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With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.
Max McKeown
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