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Before innovation – or practical creativity – there is insight. You must see the world differently.

Max McKeown
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Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.
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Brilliant strategy is the best route to desirable ends with available means.
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Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.
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A great strategy meeting is a meeting of minds.
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Adaptability is about the powerful difference between adapting to cope and adapting to win.
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Strategy is not really a solo sport – even if you’re the CEO.
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Following the rules of your industry will only get you so far.
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With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.
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