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Image of the quote is loading... SaveSave ...innovation is highly context-dependent. It is a response to a particular problem at a particular time and place. Take away the context, and you remove both the spur to innovation, and its raw material. - Quote by Matthew Syed

…innovation is highly context-dependent. It is a response to a particular problem at a particular time and place. Take away the context, and you remove both the spur to innovation, and its raw material.

Matthew Syed
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Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn't.
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Creativity is, in many respects, a response.
Matthew Syed
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