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Image of the quote is loading... SaveSave Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE. - Quote by Malcolm Gladwell

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Malcolm Gladwell
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More Quotes From Malcolm Gladwell

It was not the privileged and the fortunate who took in the Jews in France. It was the marginal and damaged, which should remind us that there are real limits to what evil and misfortune can accomplish. If you take away the gift of reading, you create the gift of listening. If you bomb a city, you leave behind death and destruction. But you create a community of remote misses. If you take away a mother or a father, you cause suffering and despair. But one time in ten, out of that despair rises as indomitable force. You see the giant and the shepherd in the Valley of Elah and your eye is drawn to the man with sword and shield and the glittering armor. But so much of what is beautiful and valuable in the world comes from the shepherd, who has more strength and purpose than we ever imagine.
Malcolm Gladwell
Acquaintances, in sort, represent a source of social power, and the more acquaintances you have the more powerful you are.
Malcolm Gladwell
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm Gladwell
The ethics of plagiarism have turned into the narcissism of small differences: because journalism cannot own up to its heavily derivative nature, it must enforce originality on the level of the sentence.
Malcolm Gladwell
Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.
Malcolm Gladwell
...legitimacy is based on three things. First of all, the people who are asked to obey authority have to feel like they have a voice--that if they speak up, they will be heard. Second, the law has to be predictable. There has to be a reasonable expectation that the rules tomorrow are going to be roughly the same as the rules today. And third, the authority has to be fair. It can't treat one group differently from another.
Malcolm Gladwell
In life, most of us are highly skilled at suppressing action. All the improvisation teacher has to do is to reverse this skill and he creates very ‘gifted’ improvisers. Bad improvisers block action, often with a high degree of skill. Good improvisers develop action.
Malcolm Gladwell
Do we as a society need people who have emerged from some kind of trauma. And the answer is that we plainly do. There are times and places however when all of us depend on people who have been hardened by their experiences. ... [Dr. Freireich] understood from his own childhood experiences that it is possible to emerge from even the darkest hell healed and restored.
Malcolm Gladwell
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