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Image of the quote is loading... SaveSave Lean brands are the result of continually testing assumptions. - Quote by Laura Busche

Lean brands are the result of continually testing assumptions.

Laura Busche
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If building a disruptive, dynamic brand is not in your plans, neither is profit.
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A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.
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Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.
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In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.
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Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
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What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?
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Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
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People relate to people, and if your brand feels like people, they’ll relate to you, too.
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