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Image of the quote is loading... SaveSave You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution. - Quote by Laura Busche

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.

Laura Busche
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If building a disruptive, dynamic brand is not in your plans, neither is profit.
Laura Busche
A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.
Laura Busche
Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.
Laura Busche
What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche
Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
Laura Busche
In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.
Laura Busche
Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
People relate to people, and if your brand feels like people, they’ll relate to you, too.
Laura Busche
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