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In order to justify their claim on our attention, the organs of mass culture and information are compelled to offer something “new” on a daily, indeed hourly, basis. Although good novelists don’t deliberately seek out trends, many of them feel a responsibility to pay attention to contemporary issues, and they now confront a culture in which almost all of the issues are burned out almost all the time. The writer who wants to tell a story about society that’s true not just in 1996 but in 1997 as well can find herself at a loss for solid cultural referents. What’s topically relevant while she’s planning the novel will almost certainly be passé by the time it’s written, rewritten, published, distributed, and read.
