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Keep at it! Remember marketing is building a relationship! If you use marketing for a year and stop, you cut off your relationship with the larger community. Then you will have to re-start the relationship all over again. The old adage “it takes six to stick” is proven true over and over again. I realized this in year three of our church plant. I think of the hundreds of people that came to our services that had no connection with me or our people because we were willing to build a sustained relationship with them through marketing.
