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Image of the quote is loading... SaveSave It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha. - Quote by Derek Thompson

It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

Derek Thompson
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The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.
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People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.
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It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.
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In all sorts of markets—music, film, art, and politics—the future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow.... The gatekeepers had their day. Now there are simply too many gates to keep.
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It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong
Derek Thompson
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
Derek Thompson
It is an economic fact that predicting the future is most valuable when everybody things you are wrong.
Derek Thompson
This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?
Derek Thompson
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