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Image of the quote is loading... SaveSave Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward. - Quote by David Hieatt

Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.

David Hieatt
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Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.
David Hieatt
Build a company you would never sell.
David Hieatt
Each day you’re given 86,400 seconds from the ‘Time Bank’. Everyone is given the same. There are no exceptions. Once you make your withdrawal, you’re free to spend it as you want. The ‘Time Bank’ won’t tell you how to spend it. Time poorly spent will not be replaced with more time. Time doesn’t do refunds.
David Hieatt
The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.
David Hieatt
Self-imposed insanely impossible deadlines often help.
David Hieatt
You will need to create a discipline where head and heart can bothbe involved in the decisions that you make. Taking the emotion out of something you feel very passionate about is far from easy. But easy don’t build great.
David Hieatt
Cold passion’ is calm, considered and long lasting. Both the brain and the heart are working together. Emotions have been takenout of decision-making. And decisions are given time, looked at from all angles. Cold passion is much more effective at getting results.
David Hieatt
Call your heroes. They have telephones too.
David Hieatt
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