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Image of the quote is loading... SaveSave Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual. - Quote by David Amerland

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

David Amerland
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Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms.
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It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.
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There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the risk of lying to ourselves is the key that unlocks the superhuman lying dormant within us.
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Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress.
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Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
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It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.
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Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
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When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.
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