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Who better than Wal-Mart, after all, to make a kilowatt of electricity go twice as far, or a gallon of fuel move our trucks move three times the distance?” -Wal-Mart ad

Charles Fishman
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Sometimes cheap is inexpensive. Sometimes it's cheap.
Charles Fishman
Wal-Mart can't seem to grasp an essential fact: in 2006, the company has exactly the reputation it has earned. No, we don't give the company adequate credit for low prices. But the broken covenant Sam Walton had with how to treat store employees, the relentless pressure that hollows out companies and dilutes the quality of their products, the bullying of suppliers and communities, the corrosive secrecy, the way Wal-Mart has changed our own perception of price and quality, of value and durability--none of these is imaginary, or trivial, or easily changed with a fresh set of bullet points, an impassioned speech, and a website heavy with "Wal-Mart facts".If Wal-Mart does in fact double the gas mileage of its truck fleet, and thereby double the gas mileage of every long-haul truck in America, that will be huge. It will change gas consumption in the United States in a single stroke. But it hasn't happened yet. And even if it does, it will not make Wal-Mart a good company or a good corporate partner or a good corporate citizen.
Charles Fishman
For all the folks whose job it was to be ready for [Hurricane] Katrina, but who weren't, from the Oval Office, right down the chain of command to the New Orleans police department, Wal-Mart was a vivid reproach.
Charles Fishman
Every time you see the Wal-Mart smiley face, whistling and knocking down the prices, somewhere there's a factory worker being kicked in the stomach. - Sherrie Ford
Charles Fishman
Wal-mart has done such a superb job of austerity, from start to finish, that austerity is all that's left.
Charles Fishman
The small stuff matters. The company that became the largest and most powerful in history isn't a military contractor or a car company. It isn't the result of savvy lobbyists in Washington, or the happenstance of controlling the supply of petroleum, or some kind of cabal that is beyond the understanding of ordinary people. The largest and most powerful company in history is built by each of us handing over three single dollar bills over and over again.
Charles Fishman
We want clean air, clean water, good living conditions, the best health care in the world. Yet we aren't willing to pay for anything manufactured under those restrictions.
Charles Fishman
How many companies can say that the amount of customers who use their services second most often, and spend the second most amount of money with them, are “very negative”?
Charles Fishman
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