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An important part of being an alpha is to be hateful and calculating, but to appear just inconsiderate. You need to put in effort to get what you want, but people will push back if they think you’re doing something maliciously. If they believe you just don’t know any better, are just kind of a selfish dick and they got in the way of that, rather than thinking they were a target, then you can get away with a lot more, and from then on they either avoid you or accept you as a force of nature.