Quotes by Media Theorists

Publication is a self-invasion of privacy.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of U.S.A. - not on the battlefields of Vietnam.
Marshall McLuhan
Violence is the quest for identity. When identity disappears with technological innovation violence is the natural recourse.
Marshall McLuhan
Good taste is the first refuge of the non-creative. It is the last ditch stand of the artist.
Marshall McLuhan
The new electronic interdependence recreates the world in the image of a global village.
Marshall McLuhan
The new electronic interdependence recreates the world in the image of a global village.
Marshall McLuhan
Money is the poor people's credit card.
Marshall McLuhan
It is the weak and confused who worship the pseudo-simplicities of brutal directness.
Marshall McLuhan
One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humour.
Marshall McLuhan
You can be a French Canadian or an English Canadian but not a Canadian. We know how to live without an identity and this is one of our marvellous resources.
Marshall McLuhan
A successful book cannot afford to be more than ten percent new.
Marshall McLuhan
Diaper backward spells repaid. Think about it.
Marshall McLuhan
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Marshall McLuhan
American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
Ads are the cave art of the twentieth century.
Marshall McLuhan
It is just when people are all engaged in snooping on themselves and one another that they become anesthetized to the whole process. Tranquilizers and anesthetics, private and corporate, become the largest business in the world just as the world is attempting to maximize every form of alert. Sound-light shows, as new cliché, are in effect mergers, retrievers of the tribal condition. It is a state that has already overtaken private enterprise, as individual businesses form into massive conglomerates. As information itself becomes the largest business in the world, data banks know more about individual people than the people do themselves. The more the data banks record about each one of us, the less we exist.
Marshall McLuhan
Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death.
Neil Postman
The poet, the artist, the sleuth - whoever sharpens our perception tends to be antisocial; rarely "well-adjusted", he cannot go along with currents and trends. A strange bond often exists between antisocial types in their power to see environments as they really are. This need to interface, to confront environments with a certain antisocial power is manifest in the famous story "The Emperor's New Clothes".
Marshall McLuhan
Build a tangled bank.
Steven Johnson
Silicon-based life may be impossible for one other reason: silicon bonds readily dissolve in water.
Steven Johnson
Prior to the age of telegraphy, the information-action ratio was sufficiently close so that most people had a sense of being able to control some of the contingencies in their lives. What people knew about had action-value. In the information world created by telegraphy, this sense of potency was lost, precisely because the whole world became context for news. Everything became everyone's business. For the first time, we were sent information which answered no question we had asked, and which, in any case, did not permit the right of reply.
Neil Postman
That's the way progress works: the more we build up these vast repertoires of scientific and technological understanding, the more we conceal them.
Steven Johnson
Public education does not serve a public. It creates a public. And in creating the right kind of public, the schools contribute toward strengthening the spiritual basis of the American Creed. That is how Jefferson understood it, how Horace Mann understood it, how John Dewey understood it, and in fact, there is no other way to understand it. The question is not, Does or doesn't public schooling create a public? The question is, What kind of public does it create? A conglomerate of self-indulgent consumers? Angry, soulless, directionless masses? Indifferent, confused citizens? Or a public imbued with confidence, a sense of purpose, a respect for learning, and tolerance? The answer to this question has nothing whatever to do with computers, with testing, with teacher accountability, with class size, and with the other details of managing schools. The right answer depends on two things, and two things alone: the existence of shared narratives and the capacity of such narratives to provide an inspired reason for schooling.
Neil Postman
With television, we vault ourselves into a continuous, incoherent present.
Neil Postman
Voting, we might even say, is the next to last refuge of the politically impotent. The last refuge is, of course, giving your opinion to a pollster, who will get a version of it through a desiccated question, and then will submerge it in a Niagara of similar opinions, and convert them into--what else?--another piece of news. Thus we have here a great loop of impotence: The news elicits from you a variety of opinions about which you can do nothing except to offer them as more news, about which you can do nothing.
Neil Postman
The job of art is not to store moments of experience but to explore environments that are otherwise invisible. Art is not a retrieval system of precious moments of past cultures. Art has a live, ongoing function. McLuhan CD-ROM
Marshall McLuhan
The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of possessing physical the sense, particularly among youth, of possessing physical bodies and private identities. McLuhan CD-ROM
Marshall McLuhan
By the way, goals and objectives are meaningless at the speed of light. At the speed of light, you aren’t going somewhere, you’re already there. On the telephone you’re not going somewhere, you’re there. And in the electronic world, going somewhere, you’re there. And in the electronic world, there are no goals or objectives, we’re already there. McLuhan CD-ROM
Marshall McLuhan
It is not brains or intelligence that is needed to cope with the problems with Plato and Aristotle and all of their successors to the present have failed to confront. What is needed is a readiness to undervalue the world altogether. This is only possible for a Christian... All technologies and all cultures, ancient and modern, are part of our immediate expanse. There is hope in this diversity since it creates vast new possibilities of detachment and amusement at human gullibility and self-deception. There is no harm in reminding ourselves from time to time that the "Prince of this World" is a great P.R. man, a great salesman of new hardware and software, a great electric engineer, and a great master of the media. It is his master stroke to be not only environmental but invisible for the environmental is invincibly persuasive when ignored.
Marshall McLuhan
What remains of people is what media can store and communicate.
Friedrich A. Kittler
How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, or provides insight into some problem you are required to solve? For most of us, news of the weather will sometimes have consequences; for investors, news of the stock market; perhaps an occasional story about crime will do it, if by chance it occurred near where you live or involved someone you know. But most of our daily news is inert, consisting of information that gives us something to talk about but cannot lead to any meaningful action...You may get a sense of what this means by asking yourself another series of questions: What steps do you plan to take to reduce the conflict in the Middle East? Or the rates of inflation, crime and unemployment? What are your plans for preserving the environment or reducing the risk of nuclear war? What do you plan to do about NATO, OPEC, the CIA, affirmative action, and the monstrous treatment of the Baha’is in Iran? I shall take the liberty of answering for you: You plan to do nothing about them. You may, of course, cast a ballot for someone who claims to have some plans, as well as the power to act. But this you can do only once every two or four years by giving one hour of your time, hardly a satisfying means of expressing the broad range of opinions you hold. Voting, we might even say, is the next to last refuge of the politically impotent. The last refuge is, of course, giving your opinion to a pollster, who will get a version of it through a desiccated question, and then will submerge it in a Niagara of similar opinions, and convert them into—what else?—another piece of news. Thus, we have here a great loop of impotence: The news elicits from you a variety of opinions about which you can do nothing except to offer them as more news, about which you can do nothing.
Neil Postman
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.
Neil Postman
All media work us over completely.
Marshall McLuhan
One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
In tracking what people have to say about schooling, I notice that most of the conversation is about means, rarely about ends. . . It is as if we are a nation of technicians, consumed by our expertise in how something should be done, afraid or incapable of thinking about why.
Neil Postman
Without a purpose, schools are houses of detention, not attention
Neil Postman
The greatest discovery of the 21st century will be the discovery that Man was not meant to live at the speed of light.
Marshall McLuhan
At every turn, while he was investigating the background for his study of Thomas Nashe, he would encounter the Church — what Chesterton called (another book title) The Thing. It was everywhere. At one point, he later told me (and he was never very specific just when that point occurred), he decided that the thing had to be sorted out or he couldn't rest. Either it ws true, or it wasn't. Either the entire matter was true, all of it, exactly as the Church claimed, or it was the biggest hoax ever perpetrated on a gullible mankind. With that choice clearly delineated, he set out to find which was the case. What came next was not more study, but testing.The matter had to be tested — on its own terms: that is, by prayer. He told me that the principal prayer that he used was not some long or complex formula, but simply, "Lord, please, send me a sign." He reported that, almost immediately, not one but a deluge of signs arrived. And they continued to arrive unabated for a long time. As to just what the signs consisted in and what happened next, well, some things must remain private. The reader may deduce the rest from the fact of his conversion. ...-- Eric McLuhan, introduction
Marshall McLuhan
I never came into the church as a person who was being taught. I came in on my knees. That is the only way in. When people start praying they need truths; that’s all. You don’t come into the Church by ideas and concepts, and you cannot leave by mere disagreement. It has to be a loss of faith, a loss of participation. You can tell when people leave the Church: they have quit praying.Actively relating to the Church's prayer and sacraments is not done through ideas. Any Catholic today who has an intellectual disagreement with the Church has an illusion. You cannot have an intellectual disagreement with the Church: that's meaningless. The Church is not an intellectual institution. It is a superhuman institution.
Marshall McLuhan
Everything in our background has prepared us to know and resist a prison when the gates begin to close around us . . . But what if there are no cries of anguish to be heard? Who is prepared to take arms against a sea of amusements? To whom do we complain, and when, and in what tone of voice, when serious discourse dissolves into giggles? What is the antidote to a culture's being drained by laughter?
Neil Postman
The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.
Neil Postman
Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration
Neil Postman
When you don't have to ask for permission innovation thrives.
Steven Johnson
The garage is the space for the hacker, the tinkerer, the maker. The garage is not defined by a single field or industry; instead, it is defined by the eclectic interests of its inhabitants. It is a space where intellectual networks converge.
Steven Johnson
...if your great-great-great-grandfather wanted to read his book after dark, some poor soul had to crawl around in a whale’s head for an afternoon.
Steven Johnson
The time travelers are usually adapt at "intercrossing" different fields of expertise. That's the beauty of the hobbyist: it's generally easier to mix different intellectual fields when you have a whole array of them littering your study or your garage.
Steven Johnson
Time travelers tend, as a group, to have a lot of hobbies.
Steven Johnson
I satirize at all times, and my hyperboles are as nothing compared to the events to which they refer.
Marshall McLuhan
The question is not, Does or doesn't public schooling create a public? The question is, What kind of public does it create? A conglomerate of self-indulgent consumers? Angry, soulless, directionless masses? Indifferent, confused citizens? Or a public imbued with confidence, a sense of purpose, a respect for learning, and tolerance? The answer to this question has nothing whatever to do with computers, with testing, with teacher accountability, with class size, and with the other details of managing schools. The right answer depends on two things and two things alone: the existence of shared narratives and the capacity of such narratives to provide an inspired reason for schooling.
Neil Postman
To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.
Marshall McLuhan
The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.
Steven Johnson
Old ideas can sometimes use new buildings. New ideas must use old buildings.
Steven Johnson
Good ideas may not want to be free, but they do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete
Steven Johnson
Babbage had most of this system sketched out by 1837, but the first true computer to use this programmable architecture didn’t appear for more than a hundred years.
Steven Johnson
Chance favors the connected mind.
Steven Johnson
The present is only faced in any generation by the artist.
Marshall McLuhan
The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.
Neil Postman
if it works it's obsolete
Marshall McLuhan
In every tool we create, an idea is embedded that goes beyond the function of the thing itself.
Neil Postman
Of course, in television's presentation of the "news of the day," we may see the Now...this" mode of discourse in it's boldest and most embarrassing form. For there, we are presented not only with fragmented news but news without context, without consequences, without value, and therefore without essential seriousness; that is to say, news as pure entertainment.
Neil Postman