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- Page 197
Advertisement shouldn’t look like information, it should look like a promise.
Amit Kalantri
You didn’t warn us about this, Readier,’ said Stowley resentfully.Gilt waved his hands. ‘We must speculate to accumulate!’ he said. ‘The Post Office? Trickery and sleight of hand. Oh, von Lipwig is an ideas man, but that’s all he is. He’s made a splash, but he’s not got the stamina for the long haul. Yet as it turns out he will do us a favour. Perhaps we have been . . . a little smug, a little lax, but we have learned our lesson! Spurred by the competition we are investing several hundred thousand dollars—’‘Several hundred?’ said Greenyham.Gilt waved him into silence, and continued: ‘—several hundred thousand dollars in a challenging, relevant and exciting systemic overhaul of our entire organization, focusing on our core competencies while maintaining full and listening co-operation with the communities we are proud to serve. We fully realize that our energetic attempts to mobilize the flawed infrastructure we inherited have been less than totally satisfactory, and hope and trust that our valued and loyal customers will bear with us in the coming months as we interact synergistically with change management in our striving for excellence. That is our mission.’An awed silence followed.
Terry Pratchett
Life is not enjoyed by being busy over everything in general, but being passionate about one thing in particular. Always focus on that one thing; dream it and live it!
Israelmore Ayivor
As Harvard Business School professor Peter Bregman advises, 'Don't write a book, write a page...Don't expect to be a great manager in your first six months, just try to set expectations well.
Shawn Achor
Some activities may look attractive, but you don’t have any business dating them, else they break you up. It may be good, but not right. Flee from good things and do right things!
Israelmore Ayivor
Every true leader is in the business of God. The good news is that God’s business does not yield loses. Most leaders fail because they claim to be in a business whose owner they never know!
Israelmore Ayivor
We can never fall short when it comes to recruiting, hiring, maintaining and growing our workforce. It is the employees who make our organization’s success a reality.
Vern Dosch
The business of lying is transacted in the abode of the gullible.
Michael Bassey Johnson
You have to work on the business first before it works for you.
Idowu Koyenikan
The thing about Web companies is there's always something severely fucked-up. There is always an outage, always lost data, always compromised customer information, always a server going offline. You work with these clugey internal tools and patch together work-arounds to compensate for the half-assed, rushed development, and after a while the fucked-upness of the whole enterprise becomes the status quo. VPs insecure that they're not as in touch as they need to be with conditions on the ground insert themselves into projects midstream and you get serious scope creep. You present to the world this image that you're a buttoned-down tech company with everything in its right place but once you're on the other side of the firewall it looks like triage time in an emergency room, 24/7. Systems break down, laptops go into the blue screen of death, developers miskey a line of code, error messages appear that mean absolutely nothing. The instantaneousness with which you can fix stuff creates a culture that works by the seat of its pants. I swear the whole Web was built by virtue of developers fixing one mistake after another, constantly forced to compensate for the bugginess of their code.
Ryan Boudinot
When you think there is nothing left to improve on, your business dies, for there is no shortage of innovators
Bangambiki Habyarimana
Like the weather or bonds between lovers, transformations can never be predicted. All energy transmutes one day or another, in one way or another. Either in its form or composition, or in its position or disposition.
Suzy Kassem
People speak broken Swahili on purpose. Business people for instance will speak Sheng – a mixture of Swahili and English – because that’s what people want to hear. And what is the government doing? They speak broken Swahili most of the time. Swahili is getting lost and I am really sorry for the future generations.
Enock Maregesi
Our customers are not our competitors. We compete for them, not with them.
T Jay Taylor
Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.
Suzy Kassem
If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue
Jeff Bezos
Because the bulk of a platform's value is created by its community of users, the platform business must shift its focus from internal activities to external activities. In the process the firm inverts-it turns inside out, with functions from marketing to information technology to operations to strategy all increasingly centering on people, resources, and functions that exist outside the business, complementing or replacing those that exists inside a traditional business.
Geoffrey G. Parker
It is easy to launch a project if you have no clue about the cost and schedule.
Gerry Geek
Entrepreneurship is all about making life easier for humanity, while money becomes a bye-product.
Auliq-Ice
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.
Ted Rubin
If you don't have paying customers, you have a hobby.
Miles Anthony Smith
So rich a client having suffered such a messy death was an unsettling embarrassment to Captain Harald Biscay. It was bad for business. He had the murder hushed up immediately, his security staff investigating the matter covertly but thoroughly. Five and a half thousand souls onboard. Five and a half thousand suspects. Three days. So far, nothing. Now it would be taken further by the planetary authorities on the colony world below. A forensic team (cunningly disguised as a cleaning crew) was now rummaging through Smiffs apartment, examining every single particle. He had a feeling -- a strong feeling, about what they were going to find. Somehow, Biscay was of the opinion that this was going to be another contender for the Unsolved Murders show.
Christina Engela
The secret to success in business is synergy.
Farshad Asl
By digitizing a traditionally analog business model or process, we're effectively turning it into bits and atoms and enabling an infinite variety of possibilities.
Nicholas D. Evans
It's not everyone that likes RnB, Hippop or Hiplife. However, each of them has their fans. Meaning not everyone will like you as a person, your ideologies or your business.But if you persist and strategically position yourself, then you will attract a segment of the market that loves everything about you.
Oscar Bimpong
In order to win as a contrarian, you need perfect timing and the perfect size.
Henrique M. Simões
Police internal affairs are in the business of protecting corrupt and incompetent police officers from prosecution due to the extensive range of laws that they have blatantly broken.
Steven Magee
People often ask if I pay my speakers to speak. No I don’t. If you are able to explain the benefits of the virtual summit to the speaker (which we address in chapter 5) then it will be easy for you to get the caliber of speakers you want.
Osayi Emokpae Lasisi
Speakers are very busy people, with their own lives.Once you remember that sentence then it’s easy to know how to treat them and attract them.
Osayi Emokpae Lasisi
And finally have fun with it. If you’re not having fun, your speakers won’t have fun, and your participants won’t have fun. No matter what happens, remember that marketing should be fun, and life should be enjoyed.
Osayi Emokpae Lasisi
In business, it is better to be consistently bad than inconsistent.
Len Peters
A few will say no, but many will say yes…remember that every No will get you closer to the many yeses as long as you have a system that works for you.
Osayi Emokpae Lasisi
Our business model has been to partner with bigger firms and team on projects to gain experience. A bigger firm always enhances my smaller firm’s position.
Linda Rawson
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
Laura Busche
Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
Laura Busche
Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.
Laura Busche
The standard business model for corporations is to lie, confuse and deny anything that may threaten their profitability.
Steven Magee
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
Laura Busche
Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.
Laura Busche
Whether you're a bride or a birthday boy, your options are much the same. Cake comes in chocolate, yellow, or white. Frosting comes in chocolate or vanilla buttercream, or you can opt for whipped cream. Fillings are either chocolate or vanilla custard, fresh bananas, or strawberries or raspberries in season. For birthday cakes, you can have either flowers or balloons in your choice of colors. For wedding cakes, you can add either fondant or marzipan covering, or either smooth or basket-weave buttercream, in white or ivory, with either pearl-like dots or ribbony swags made of frosting, and fondant faux flowers are extra.
Stacey Ballis
With a strong personal brand, you become the only option in the eyes of your ideal customer.
Amber Hurdle
People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive audits, but that is because accounting is something that has become taken for granted.
Eric Ries
Listen to your customers, not your competitors.
Joel Spolsky
Last month we had to sit through a presentation on eliminating redundancy, and it was a bunch of Power Point slides, plus a guy reading out what was on the slides, and then he gave us all hard copies. I don’t understand these things.
Max Barry
Make something people want and sell that, or be someone people need and sell you.
Ryan Lilly
Every telecomm company is as big a corporate welfare bum as you could ask for. Try to imagine what it would cost at market rates to go around to every house in every town in every country and pay for the right to block traffic and dig up roads and erect poles and string wires and pierce every home with cabling. The regulatory fiat that allows these companies to get their networks up and running is worth hundreds of billions, if not trillions, of dollars.If phone companies want to operate in the “free market,” then let them: the FCC could give them 60 days to get all their rotten copper out of our dirt, or we’ll buy it from them at the going scrappage rates. Then, let’s hold an auction for the right to be the next big telecomm company, on one condition: in exchange for using the public’s rights-of-way, you have to agree to connect us to the people we want to talk to, and vice-versa, as quickly and efficiently as you can.
Cory Doctorow
Anyone who likes or hates Dana White should take a look at this.
June White
THE ORGANIC FOODS MYTHA few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic."Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.Suzy Kassem,Truth Is Crying
Suzy Kassem
It is natural for our unamiable sex to dislike the creatures, for you ladies lavish so many caresses upon them.
Anne Brontë
There was an art to the male posterior. That's all there was to it.
Sarah Addison Allen
The mark of a real man, is a man who can allow himself to fall deeply in love with a woman. But the reason why a man is often heartbroken, is because a woman can become overcome by the reality that she has made a man out of a boy, because it's just such an overwhelming process, a beautiful and powerful evolution. Therefore, a man needs to fall in love with a woman who knows that men don't happen every day, and when a man does happen, that's a gift! A gift not always given, and one that shouldn't be thrown away so easily.
C. JoyBell C.
Feeling sorry for yourself is a universal solvent of salvation.
Paul Hoffman
My mother always said - "Never run after a man or a bus - there is always another one coming.
Tessa Kiros
We are all cynics now, I suppose, and even a mewling infant knows that to save a life is to make an eternal enemy.
Paul Hoffman
The heart of a man is a small thing but it desires great matters. It is not big enough for a dog’s dinner but the whole world is not big enough for it. Man spares nothing that lives; he kills to feed himself, he kills to clothe himself, he kills to adorn himself, he kills to attack, he kills to defend himself, he kills to instruct himself, he kills to amuse himself, he kills for the sake of killing. From the lamb he tears its guts and makes his harp resound; from the wolf his most deadly tooth to polish his pretty works of art; from the elephant his tusks to make a toy for his child.(...)And who will exterminate him who exterminates all others?
Paul Hoffman
Do you have any idea how mad you sound?’‘Indeed I do. I have in moments of doubt considered the question of my sanity.’ (...)‘And?’‘Then I consider what a piece of work is man. How defective in reason, how mean his facilities, how ugly in form and movement, in action how like a devil, in apprehension how like a cow. The beauty of the world? The paragon of animals? To me the quintessence of dust.
Paul Hoffman
Self-pity, while it should be accorded due respect, is the greatest of all acids to the human soul.
Paul Hoffman
As dogs return to their vomit, some men return to their wives.
Anthony Liccione
Men were born to protect and love, and our women help us to serve a higher purpose.
Missy Lyons
Real MEN don't need a woman covering for him because a Real MAN IS a woman's covering!
Sanjo Jendayi
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