Quotes by Advertising Executives

I'm hardnosed about luck. I think it sucks. Yeah if you spend seven years looking for a job as a copywriter and then one day somebody gives you a job you can say "Gee I was lucky I happened to go up there today." But dammit I was going to go up there sooner or later in the next seventy years. ... If you're persistent in trying and doing and working you almost make your own fortune.
Jerry Delia Femina
Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstances.
Bruce Barton
Taking risks gives me energy.
Jay Chiat
I'm uncomfortable when I'm comfortable ... I can't help it it's my personality.
Jay Chiat
If you expect perfection from other people your whole life is a series of disappointments grumbling and complaints. If on the contrary you pitch your expectations low taking folks as the inefficient creatures which they are you are frequently surprised by having them perform better than you had hoped.
Bruce Barton
Teenagers travel in droves packs swarms. ... To the librarian they're a gaggle of geese. To the cook they're a scourge of locusts. To department stores they're a big beautiful exaltation of larks ... all lovely and loose and jingly.
Bernice Fitz-Gibbon
Nothing splendid has ever been achieved except by those who dared to believe that something inside of them was superior to circumstance.
Bruce Barton
I'm uncomfortable when I'm comfortable ... I can't help it it's my personality.
Jay Chiat
If you expect perfection from other people your whole life is a series of disappointments grumbling and complaints. If on the contrary you pitch your expectations low taking folks as the inefficient creatures which they are you are frequently surprised by having them perform better than you had hoped.
Bruce Barton
Teenagers travel in droves packs swarms. ... To the librarian they're a gaggle of geese. To the cook they're a scourge of locusts. To department stores they're a big beautiful exaltation of larks ... all lovely and loose and jingly.
Bernice Fitz-Gibbon
Nothing splendid has ever been achieved except by those who dared to believe that something inside of them was superior to circumstance.
Bruce Barton
I'm hardnosed about luck. I think it sucks. Yeah if you spend seven years looking for a job as a copywriter and then one day somebody gives you a job you can say "Gee I was lucky I happened to go up there today." But dammit I was going to go up there sooner or later in the next seventy years. ... If you're persistent in trying and doing and working you almost make your own fortune.
Jerry Delia Femina
I'm hardnosed about luck. I think it sucks. Yeah if you spend seven years looking for a job as a copywriter and then one day somebody gives you a job you can say "Gee I was lucky I happened to go up there today." But dammit I was going to go up there sooner or later in the next seventy years. ... If you're persistent in trying and doing and working you almost make your own fortune.
Jerry Delia Femina
When you reach for the stars you may not quite get one but you won't come up with a handful of mud either.
Leo Burnett
The most important thing about getting somewhere is starting right where we are.
Bruce Barton
If I had known how wonderful it would be to have grandchildren I'd have had them first.
Lois Wyse
So if you have a grandma Thank the Good Lord up above And give Grandmama hugs and kisses For grandmothers are to love.
Lois Wyse
Failure really isn't terrible if you can say to yourself hey I know I'm gonna be successful at what I want to do someday. Failure doesn't become a big hangup then because it's only temporary. If failure is absolute then it would be a disaster but as long as it's only temporary you can just go and achieve almost anything.
Jerry Delia Femina
Take risks. You can't fall off the bottom.
Barbara Proctor
Every area of trouble gives out a ray of hope and the one unchangeable certainty is that nothing is certain or unchangeable.
John E. Kennedy
Creativeness often consists of merely turning up what is already there.
Bernice Fitz-Gibbon
The only people in the world who can change things are those who can sell ideas.
Lois Wyse
When you're through changing you're through.
Bruce Barton
The consumer is not a moron she is your wife.
David Ogilvy
Advertising is what you do when you can't go to see somebody. That's all it is.
Fairfax Cone
The consumer is not a moron. She's your wife.
David Ogilvy
If it doesn't sell it isn't creative.
David Ogilvy
In advertising not to be different is virtually suicidal.
Bill Bernback
Advertising is the most fun you can have with your clothes on.
Jerry Delia Femina
The function of advertising is simply to promote and sustain competitive advantage for brands.
John Hegarty
Do interesting things and interesting things will happen to you.
John Hegarty
Ever since, in the U.K. they banned smoking in public places, I've never enjoyed a drinks party ever again. And the reason, I only worked out just the other day, is when you go to a drinks party and you stand up and you hold a glass of red wine and you talk endlessly to people, you don't actually want to spend all the time talking. It's really, really tiring. Sometimes you just want to stand there silently, alone with your thoughts. Sometimes you just want to stand in the corner and stare out of the window. Now the problem is, when you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a fucking philosopher.
Rory Sutherland
I have always understood that money made in the patent medicine business is a practical bar to social success.
George Presbury Rowell
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Paul Arden
Getting what you want means making the decisions you need to make to get what you want.Not the decisions those around you think you should make.Making the safe decision is full, predictable and elads nowhere new.The unsafe decision causess you to think and respond in a way you hadn't thought of.And that thought will lead to other thoughts which will help you achieve what you want.Start taking bad decisions and it will take you to a plce where others only dream of being.
Paul Arden
The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.
Paul Arden
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
John Hegarty
Better to be known for something than be forgotten for nothing.
John Hegarty
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
There's a strange lack of knowledge about the role of drag queens in our culture. I attribute this to the appalling state of our country's educational system. Others might blame an utter lack of interest. Who am I to judge?
Josh Kilmer-Purcell
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
David Ogilvy
Do not seek praise. Seek criticism.
Paul Arden
Actions speak louder than meetings.
Lee Clow
If you always make the right decision, the safe decision,the one most people make, you will be the same as everyone else.
Paul Arden
Talent helps, but it won't take you as far as ambition.
Paul Arden
You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
John Hegarty
Insight is rarer, and infinitely more precious. A strong insight can fuel a thousand ideas, a thousand reasons to act and make something happen. That, more than anything, should be your reason to fight and persevere for your own insight moment. When you are armed with a powerful insight, the ideas never stop flowing.
Phil Dusenberry
Do not covet your ideas. Give away everything you know and more will come back to you.
Paul Arden
It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls.
Bruce Barton
How you perceive yourself is how others will see you.
Paul Arden
If you can give your son or daughet only one gift, let it be enthusiasm.
Bruce Barton
Blackouts can be fun if approached with the right mindset. You just can't sweat the fact that you've lost a small portion of your life for all eternity. Occasionally, little bubbles of memory will float up like surreal Mylar party balloons at unexpected times throughout the net day and start piecing together a colorful, if incomplete, version of reality.
Josh Kilmer-Purcell
Don't look for the next opportunity. The one you have in hand is the opportunity.
Paul Arden
Nearly all rich an powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful.
Paul Arden
Sound an alarm! Advertising, not deals, builds brands.
David Ogilvy
Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.
John Hegarty
...once you've crawled into what's commonly thought of as the sordid underbelly of life, you realize it's all just different versions of normal.
Josh Kilmer-Purcell
Don't be afraid of silly ideas.
Paul Arden
High creativity is responding to situations without critical thought.' - John Cleese
Paul Arden
Thus, words being symbols of ideas, we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldn't get the hang of the story simply missed the point: namely, that it is a collection of short stories.
James Webb Young