Roy H. Williams Quotes

The only thing more expensive than hiring a sales trainer is not hiring one.
Roy H. Williams
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
The best ads are about the customer and how the product will change his life.
Roy H. Williams
Referring to an event in an untold story is a powerful technique rarely used.
Roy H. Williams
Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?
Roy H. Williams
People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.
Roy H. Williams
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
Roy H. Williams
The fate of your company is in the hands of your people. Train them well.
Roy H. Williams
Any investment in sales training is an investment in your own gross profits.
Roy H. Williams