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Image of the quote is loading... SaveSave The architect, like other workers in our endeavor, is facing the inevitability of a change of profession: he [sic] will no longer be a builder of forms alone, but a builder of complete ambiances. - Quote by Tom McDonough

The architect, like other workers in our endeavor, is facing the inevitability of a change of profession: he [sic] will no longer be a builder of forms alone, but a builder of complete ambiances.

Tom McDonough
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Here too, as in the Commune almost a century earlier, the struggle was articulated around the hope that 'the antithesis between the everyday and the Festival--whether of labour or of leisure--will no longer be a basis for society.
Tom McDonough
The new towns of the 1950s and '60s were nothing less than the spatial translation of alienation and control and in these cities power increasingly could relinquish the old forms of advertising in favor of 'the simple organization of the spectacle of objects of consumption, which will only have consumable value illusory to the extent to which they will first of all have been objects of spectacle' -- to the extent, that is, they have first appeared on the television screen, which henceforth had to be seen as an urbanistic tool in its own right.
Tom McDonough
Urbanism is the most advanced, concrete fulfillment of a nightmare. Littre defines nightmare as 'a state that ends when one awakens with a start after extreme anxiety.' But a start against whom? Who has stuffed us to the point of somnolence?
Tom McDonough
We leave to monsieur Le Corbusier his style that suits factories as well as it does hospitals. And the prisons of the future: is he not already building churches? I do not know what this individual -- ugly of countenance and hideous in his conceptions of the world -- is repressing to make him want thus to crush humanity under ignoble heaps of reinforced concrete, a noble material that ought to permit an aerial articulation of space superior to Flamboyant Gothic. His power of cretinization is vast. A model by Corbusier is the only image that brings to my mind the idea of immediate suicide. With him moreover any remaining job will fade. And love -- passion -- liberty.Gilles Ivain (aka Ivan Chtcheglov)
Tom McDonough
Byproduct of the circulation of commodities, human circulation considered as a form of consumption, tourism comes down fundamentally to the freedom to go and see what has become banal. The economic planning of the frequenting of different places is already in itself the guarantee of their equivalence. The same modernization that has withdrawn the element of time from journeying, has also withdrawn the reality of space.
Tom McDonough
Moreover the present abundance3 of private cars is nothing other than the result of the non-stop propaganda through which capitalist production persuades the mob--and in this case is one of its most confounding successes--that the possession of a car is specifically one of the privileges our society reserves for its privileged members.
Tom McDonough
So many problems we will get to the bottom of later, but whose spatial aspect we must grasp right away. If the space of the industrial economy dominates the social space in which the Parisian worker or intellectual develops, to what extent could residential space, cultural space, or political space be planned without it being necessary to first intervene in economic structures?...In short...: to what extent can we freely build the framework for a social life in which we might be guided by our aspirations and not by our instincts?
Tom McDonough
Because of this false idea, they devised an aesthetic belief in making the exterior of an object a reflection of the practical functions of the interior and of the constructive idea. Yet these analyses of utility and necessity that, according to their beliefs, should be the basis for the construction of any object created by humanity become immediately absurd once we analyze all the object being manufactured today. A fork or a bed cannot come to be considered necessary for humanity's life and health, and yet retain a relative value.They are 'learned necessities.' Modern human beings are suffocating under necessities like televisions, refrigerators, etc. And in the process making it impossible to live their real lives. Obviously we are not against modern technology, but we are against any notion of the absolute necessity of objects, to the point even of doubting their real utility.'Asger Jorn
Tom McDonough
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