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Image of the quote is loading... SaveSave Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer. - Quote by Maggie Macnab

Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.

Maggie Macnab
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Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.
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In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.
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Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.
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A company has integrity when its words and actions consistently match the branding effort.
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It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything "new" to happen in the world at all.
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Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.
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Principles that drive equilibrium in nature's design also power human design.
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Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding.
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