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Just as we use speech and gestures to communicate, so we use touch. Words can say, ‘I love you’, but touch can also say how and how much, and, at the same time, ‘I respect you’, ‘I need you’, and ‘thank you’. For a long time, scientists somehow thought that touch served merely to emphasize a verbal message. But now it is clear even to them that touch can be the message, and that it can be more nuanced and sophisticated than either speech or gestures, and more economical to boot. What’s more, touch is a two-way street; and a person’s reaction to our touch can tell us much more than their words ever could. Finally, while words can lie, or be taken for granted, primal touch is difficult to either ignore or discount.