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Image of the quote is loading... SaveSave We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it. - Quote by David McRaney

We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.

David McRaney
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Modern society is large and complex, with institutions wielding great power over the lives of many. This is why Johnson and Fowler added a dire parting shot in their predictions. Since you are programmed to become increasingly overconfident the less you understand about any given scenario, you can expect to find the most destructive overconfidence in places that are exceedingly complicated and unpredictable.
David McRaney
[If you hear a] story about how eating sausage leads to anal cancer, you will be skeptical, because it has never happened to anyone you know, and sausage, after all, is delicious.
David McRaney
As psychologist Bruce Hood writes in his book The Self Illusion, you have an origin story and a sense that you’ve traveled from youth to now along a linear path, with ups and downs that ultimately made you who you are today. Babies don’t have that. That sense is built around events that you can recall and place in time. Babies and small children have what Hood calls “unconscious knowledge,” which is to say they simply recognize patterns and make associations with stimuli. Without episodic memories, there is no narrative; and without any narrative, there is no self. Somewhere between ages two and three, according to Hood, that sense of self begins to come online, and that awakening corresponds with the ability to tell a story about yourself based on memories. He points to a study by Alison Gopnik and Janet Astington in 1988 in which researchers presented to three-year-olds a box of candy, but the children were then surprised to find pencils inside instead of sweets. When they asked each child what the next kid would think was in the box when he or she went through the same experiment, the answer was usually pencils. The children didn’t yet know that other people have minds, so they assumed everyone knew what they knew. Once you gain the ability to assume others have their own thoughts, the concept of other minds is so powerful that you project it into everything: plants, glitchy computers, boats with names, anything that makes more sense to you when you can assume, even jokingly, it has a sort of self. That sense of agency is so powerful that people throughout time have assumed a consciousness at the helm of the sun, the moon, the winds, and the seas. Out of that sense of self and other selves come the narratives that have kept whole societies together. The great mythologies of the ancients and moderns are stories made up to make sense of things on a grand scale. So strong is the narrative bias that people live and die for such stories and devote whole lives to them (as well as take lives for them).
David McRaney
Every day you feel like you can't control the forces affecting your fate-your job,the government,your addiction,your depression,your money. So you stage micro-revolts. You customise your ringtone,you paint your room,you collect stamps. You choose.Choices,even small ones,can hold back the crushing weight of helplessness,but you can't stop there. You must fight back your behavoir and learn to fail with pride. Failing often is the only way to ever get the things you want out of life. Besides death your destiny is not inescapable.You are not so smart,but you are smarter than dogs and rats. Don't give in yet.
David McRaney
J. E. Littlewood, a mathematician at Cambridge University, wrote about the law of truly large numbers in his 1986 book, "Littlewood's Miscellany." He said the average person is alert for about eight hours every day, and something happens to the average person about once a second. At this rate, you will experience 1 million events every thirty-five days. This means when you say the chances of something happening are one in a million, it also means about once a month. The monthly miracle is called Littlewood's Law.
David McRaney
If you fail to believe you will procrastinate or become idealustic about how awesome you are at working hard and managing your time, you never develop a strategy for outmaneuvering your own weakness.
David McRaney
Don’t put people, or anything else, on pedestals, not even your children. Avoid global labels such as genius or weirdo. Realize those closest get the benefit of the doubt and so do the most beautiful and radiant among us. Know the halo effect causes you to see a nice person as temporarily angry and an angry person as temporarily nice. Know that one good quality, or a memory of several, can keep in your life people who may be doing you more harm than good. Pay attention to the fact that when someone seems nice and upbeat, the words coming out of his or her mouth will change in meaning, and if that same person were depressive, arrogant, or foul in some other way, your perceptions of those same exact words would change along with the person’s other features.
David McRaney
Capable psychonauts who think about thinking, about states of mind, about set and setting, can get things done not because they have more willpower or drive, but because they know productivity is a game played against a childish primal human predilection for pleasure and novelty that can never be excised from the soul. Your effort is better spent outsmarting yourself than making empty promises through plugging dates into a calendar or setting deadlines for push-ups.
David McRaney
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